Led UX and digital program delivery for multiple AstraZeneca healthcare brands including Fasenra, Breztri, and Lynparza. The work involved defining UX structures, content architecture, and release frameworks supporting global healthcare professional platforms while maintaining compliance and brand consistency across markets.
 

Problem

AstraZeneca manages multiple pharmaceutical brands across global markets, each requiring digital experiences for healthcare professionals and patients. Maintaining consistency across platforms while meeting regulatory requirements was a significant challenge.
 

Role

Digital Program Manager responsible for UX structure and program coordination across brand digital initiatives.
 

Approach

Collaborated with marketing teams, medical affairs stakeholders, and digital product teams to define UX frameworks supporting brand sites and healthcare professional portals.
 

The team mapped common content structures and navigation models that could be reused across multiple brands while allowing flexibility for regional requirements.
 

Solution

Established scalable UX frameworks and content structures supporting multiple brand platforms, enabling AstraZeneca teams to deliver digital experiences that were both compliant and consistent across markets.
 

Impact

• Improved consistency across brand digital platforms

• Reduced duplication of design and development effort

• Enabled faster launch timelines for new digital campaigns and brand experiences